The South Sudan Basketball Federation President, who is also a two-time NBA All-Star and 2012 Olympian Luol Deng, was on Tuesday named as the BAL Global Ambassador by the Basketball Africa League (BAL).
Following his retirement from NBA career that spanned 15 years, Deng will help grow the BAL’s profile throughout Africa and around the world, while inspiring African youth through basketball.
“I’m thrilled to work with Luol in his new role as BAL Global Ambassador. He has been a great leader and an inspiring role model,” said BAL President, Amadou Gallo Fall.
“Luol has been an integral part of our youth development efforts and has taken part in many of our initiatives across the continent since 2011. We look forward to working with him to establish the BAL as a world-class professional basketball league.”
For his part, the SSBF boss said it was an honor for him to represent the BAL as the league’s Global Ambassador.
“I am honored to represent the BAL as the league’s Global Ambassador,” said Deng. “We have a tremendous amount of talent in Africa and I am excited that some of that talent will be showcased through our new league. I look forward to following some of the top African club teams when the inaugural season gets underway next month and supporting the BAL in expanding its footprint around the world.”
Born in Wau, South Sudan, Deng was selected with the 7th overall pick by the Phoenix Suns in the 2004 NBA Draft and was subsequently traded to the Chicago Bulls where he played from 2004-2014. He also played for the Cleveland Cavaliers (2014), Miami Heat (2014-16), Los Angeles Lakers (2016-18) and Minnesota Timberwolves (2018-19), before signing a one-day contract with the Chicago Bulls to retire as a Bull ahead of the 2019-20 NBA Season.
Deng is a two-time NBA All-Star (2012, 2013). He was a recipient of the 2007 NBA Sportsmanship Award and was named to the 2005 NBA All-Rookie First Team.
Deng was a member of the Great Britain National Team in the 2012 Olympic Games in London and captained Team Africa in the NBA Africa Games in 2015 and 2017. He regularly participates in youth development initiatives in Africa, including Basketball without Borders (BWB) Africa. He was elected South Sudan Basketball Federation President in November 2019.
The inaugural BAL regular season will take place in Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco) and Monastir (Tunisia). Kigali (Rwanda) will host the first-ever BAL Playoffs and Finals. NIKE and Jordan Brand will be the exclusive on-court outfitter of the new professional league.
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